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Story and Photo Guidelines

Your feedback is important to us. We'd love to hear about the experiences you've had as an American Express Cardmember and then share these with other Cardmembers to show the value of membership.

Please read these guidelines and our Cardmember stories Terms, as we will not use your story or photo if it doesn't comply with the guidelines and the Terms. American Express has full discretion as to which stories or photos it publishes.

When submitting your story, please consider the following:

  • Focus on your personal experiences and ensure they are accurate;
  • Keep it simple, truthful, honest and candid;
  • Be concise – you are limited to 500 characters only;
  • Proofread your post before submitting.

If you choose to upload photos:

  • The photo must be in .jpg, .gif, or .png format;
  • The photo must not exceed 5MB in size;
  • Each person may only submit a maximum of five ( 5 ) photos;
  • The photo must be your own work (i.e. not taken or copied from another person or company);
  • The photo must not include images of other people or their personal information (unless you have their permission);
  • Photos should not include brands, trademarks or intellectual property of other companies or organisations.

We will not use your story or photo if it:

  • Relates to a complaint;
  • Is untrue, dishonest or inaccurate
  • Could mislead or deceive others
  • Includes any information that is private, secret or confidential (such as your Card number or account details);
  • Is illegal or unlawful;
  • Harasses, intimidates, threatens or abuses another person;
  • Is defamatory, libellous or seeks to damage the reputation of another party;
  • Is vulgar, obscene, profane or hateful;
  • Contains nudity;
  • Discriminates or is otherwise offensive on the basis of race, religion, gender, disability or age;
  • Promotes or encourages illegal or criminal activities;
  • Seeks to promote, advertise or market any company or its products and services;
  • Includes any personal information of you or any other person (such as phone numbers, account numbers or addresses);
  • Contains another person's work, content, ideas or materials;
  • Contains or embeds any software, code or malware;
  • Contains URLs or links to other sites;
  • Reflects the views or opinions of any American Express employee.

OK, I understand

* Mandatory field



Give your story a title

Please enter a title


Your story [in 100 to 500 characters]

Please enter a story of at least 100 characters

/500 characters

Bring your story to life with up to five images






The image should be less than 5mb

Maximum 5MB image size. File formats: PNG, JPG, and GIF

Please enter a first name

Please enter a last name

  • the story and photo is my own work and I have permission from people appearing in the photo to use it;
  • I give permission to American Express to publish the story and photo for marketing and advertising purposes anywhere in print or online (including social media).

Please agree to the terms and conditions

Please agree to the terms and conditions


Thank you for sharing your story

What happens next? Our team will be reviewing your story shortly. We'll use it to learn what our Cardmembers enjoy most about our products and to help shape our future offerings. Our Cardmembers are our greatest advocates and selected stories may be used in our marketing materials.

Shop Small by American Express celebrates and supports local business owners who do big things for their communities every day. This year, small businesses needed our support more than ever.

During the Shop Small Offer period, our Cardmembers are rewarded for showing their support by using their Card at up to 10 different participating small businesses on local high streets up and down the country, backing them during an unprecedented time.

We want to hear from Shop Small supporters, whether you are a Cardmember or a participating small business.

We'd love for you to share your Shop Small experience with us, and we may feature your story on our website to continue inspiring small businesses or Cardmembers alike.

Start writing your story now »